Cotopaxi
I spearheaded the brand ambassador program and on-campus marketing role at Stanford University. I hired and managed a team of undergraduate students to help grow brand awareness through pop-ups, on-campus partnerships, guerrilla marketing, and digital marketing campaigns. Within one quarter, we held over 20 events and grew our mailing list to over 500 students. This was all before the brand was fairly popular :)
Outcomes
This experience introduced me to the importance of branding, marketing, and team leadership. I learned how to confidently engage with people, adapt messaging in real time, and communicate the value of a product clearly. Managing a team of peers taught me how to delegate, stay organized, and keep everyone aligned around shared goals—all while building awareness for a brand I believed in.