Quail Ranch Candles
Quail Ranch is a family-owned and operated farm and venue in Southern California. Playing a vital role in the development of Quail Ranch as a brand, I serve as the in-house product developer and creative direction lead, creating exclusive products for venue clients.
Opportunity
Develop a product that honors Quail Ranch’s current customer base and extends the brand’s appeal to a broader, untapped audience.Driving Question
How might we design products that capture the feeling of being at Quail Ranch and bring it into people’s homes?Finding
One of the first things people say when they arrive at Quail Ranch is: “It smells amazing here.”The Creation
Tapping into the power of scent to evoke memory and emotion, I created a three-scent candle collection—each one capturing a distinct facet of life at Quail Ranch: In Bloom, Orchard, and Terracotta.
Scent Development
Numerous rounds of narrowing in on the perfect scents, stories, and designs.
Packaging Design
Three distinct packaging colors and illustrations to visually represent a unique facet of Quail Ranch.
Outcomes
This project was an opportunity to use packaging and color as a vehicle for storytelling and branding. From the candle name to the specific notes chosen, each product tells a story of Quail Ranch.